Active Living Program News
Active Living Every Day a Hit at Can-Fit-Pro Conference
Canadian health and fitness professionals got an up-close look at Active Living Every Day during the Toronto 2004 conference, held August 19-22. An Active Living Every Day training workshop, the first held in Canada, prepared facilitators to implement the program and help inactive adults become and stay physically active.
“ I enjoyed the workshop,” says Peggy Deming-Malloy, one of five new providers of Active Living Every Day in Canada. “Michele Guerra was very knowledgeable and helpful throughout the training. I’m excited to get started and offer the program in my community.”
Michele Guerra, Active Living Partners director, also presented three information sessions to full-to-capacity crowds. Two discussions on marketing programs to inactive people generated practical tips on discovering the distinctive needs of inactive people and how to help them become active. An Active Living Every Day sample session demonstrated an activity that teaches people to create solutions to their barriers to physical activity.
Based on the number of people that attended the sessions, Canadian health professionals have great interest in Active Living Every Day’s unique approach to physical activity. “We’re encouraged by the response the program received at Can-Fit-Pro,” says Mark Weissenboeck of Human Kinetics Canada. “Two large organizations are considering Active Living Every Day, one as part of an employee wellness program and the other as a way to attract inactive adults to their health clubs. We look forward to getting this program going here, and already have another training workshop scheduled for mid-September.”
Human Kinetics Canada posted record sales and traffic at their exhibit booth at Toronto 2004. A total of over 4000 participants and approximately 1000 exhibitors attended the conference’s workshops, workouts, lectures, trade show exhibits, and pre-conference events. For information on Can-Fit-Pro and upcoming conferences, visit their Web site at www.canfitpro.com.
Contact Weissenboeck at 517-971-9500 or markw@hkcanada.com to learn more about becoming an Active Living Every Day provider in Canada.
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