Active Living Program News
Human Kinetics and IHRSA Partner to Promote Active Living Every Day
Human Kinetics and the International Health, Racquet & Sportsclub Association (IHRSA) have joined together to promote physical activity through the Active Living Partners program.
This partnership involves two major organizations in the fitness field. IHRSA is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. The mission of IHRSA is to grow, protect, and promote the industry and to provide its members with benefits that will help them to be more successful.1 Human Kinetics is the premier knowledge integrator in the physical activity field. Their mission is to produce innovative, informative products in all areas of physical activity that help people worldwide lead healthier, more active lives.
Through this partnership, IHRSA will be promoting the Active Living Partners program and the Active Living Every Day course to its international member base of over 6,000 organizations. The Active Living Every Day course is an effective complement to IHRSA members’ existing services; the course helps people adopt a healthier, physically active lifestyle. Human Kinetics will be offering IHRSA members who implement Active Living Every Day a significant discount off the first-year license fee. The Active Living Partners program offers considerable benefits to IHRSA members that result in the opportunity for a new profit center at their facilities. Offering Active Living Every Day will aid IHRSA members in attracting a new market: the inactive population, which accounts for 60% of Americans. The behavior change facet of Active Living Every Day will also assist in improving member retention for IHRSA facilities. People who learn Active Living Every Day’s lifestyle skills are more likely to become and stay physically active as they incorporate physical activity into their everyday lives.
This partnership is an exciting way that both Human Kinetics and IHRSA can further their missions and provide people with an effective and successful way to increase the quality of their lives through the benefits of a physically active lifestyle.
1www.ihrsa.org
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